{"id":5592,"date":"2012-05-08T10:27:19","date_gmt":"2012-05-08T10:27:19","guid":{"rendered":"http:\/\/www.marianagurza.ro\/blog\/?p=5592"},"modified":"2012-05-08T10:53:37","modified_gmt":"2012-05-08T10:53:37","slug":"cetateanul-digital-si-%e2%80%9calfabetizarea-media%e2%80%9d","status":"publish","type":"post","link":"https:\/\/www.marianagurza.ro\/blog\/2012\/05\/08\/cetateanul-digital-si-%e2%80%9calfabetizarea-media%e2%80%9d\/","title":{"rendered":"Cet\u0103\u0163eanul digital \u015fi \u201calfabetizarea media\u201d"},"content":{"rendered":"

<\/strong>\"\"<\/a><\/strong><\/strong>\u00cen pofida aerului funerar, a amprentei deceptive reverber\u00e2nd nostalgic, toamna semnific\u0103 \u015fi un \u00eenceput, o explozie de vitalitate prin forfota tinereasc\u0103 care anim\u0103 s\u0103lile de curs \u015fi amfiteatrele odat\u0103 cu gongul inaugural al unui alt (nou) an \u015fcolar \/ universitar. Deschiderea por\u0163ilor \u015fcolilor, fluxul juvenil, energia contagioas\u0103, bucuria revederilor \u015fi, desigur, emo\u0163iile bobocilor definesc, dincolo de festivismul retoric, un moment tonic. Care s-ar cere conjugat cu elanul reformist, cu optimizarea ofertei educa\u0163ionale c\u00e2t\u0103 vreme \u00eenv\u0103\u0163\u0103m\u00e2ntul rom\u00e2nesc, intrat \u00een zodia transform\u0103rilor, \u00ee\u015fi propune s\u0103 fie, \u00een primul r\u00e2nd, o b\u0103t\u0103lie (c\u00e2\u015ftigat\u0103) pentru calitate. S\u0103 fie, realmente, o competi\u0163ie a valorilor. Neignor\u00e2nd \u00eens\u0103, sub pecetea tonului euforic, realit\u0103\u0163ile: contextul crizist, turbulen\u0163ele economice, bulversatul sistem educa\u0163ional supus unei re-form\u0103ri continui. S\u0103 fie oare formele f\u0103r\u0103 fond un brand rom\u00e2nesc, cum zic c\u00e2rcota\u015fii? S\u0103 nu fim \u00een stare s\u0103 devenim o \u0163ar\u0103 a\u015fezat\u0103, redescoperind normalitatea? S\u0103 tr\u0103im doar sub presiunea conjuncturilor, iubind zgomotul mediatic, spectacolul facil, cultul pentru rating?<\/strong><\/p>\n

E adev\u0103rat, tr\u0103im \u00eentr-o societate mediatic\u0103. Revolu\u0163ia digital\u0103, video-cultura, \u201ecolonizarea\u201d timpului liber, modificarea ideii de fericire prin consumerism, hedonismul permisiv \u015fi atrofierea civismului, fractura genera\u0163ionist\u0103 nasc un \u015fir de reac\u0163ii de o gravitate f\u0103r\u0103 precedent, unele chiar \u00een sfera patologicului. Imageria socio-comercial\u0103 \u00een \u201eciviliza\u0163ia destinderii\u201d genereaz\u0103 un \u201econsum pervertit\u201d omogenizant \u015fi alienant, un contagios stil de via\u0163\u0103, o cultur\u0103 a seduc\u0163iei, mediocr\u0103 \u015fi uniformizatoare. Comportamentul zapping, valorizarea principiului pl\u0103cerii ne fac captivii industriei divertismentului, a culturii media cu cert\u0103 disfunc\u0163ie narcotizatoare. Un (alt) modus vivendi, pe suport mediatic, de audien\u0163\u0103 planetar\u0103, ia locul realit\u0103\u0163ii. Homo zappiens, anesteziat, devenit client mondial (world customer) e prins \u00een aceast\u0103 re\u0163ea de imagini cultiv\u00e2nd un \u201eritual fantasmatic\u201d, alunec\u00e2nd \u00een show \u015fi c\u0103z\u00e2nd \u00een derizoriu. Prin \u201ezapare\u201d, cercet\u00e2nd lumea (McLumea) prin ecranul TV alung\u0103m tocmai spiritul critic, ne dispens\u0103m de o analiz\u0103 lucid\u0103, pierdem sim\u0163ul realit\u0103\u0163ii.<\/strong><\/p>\n

Voci alarmate denun\u0163\u0103 aceast\u0103 explozie de violen\u0163\u0103, vulgaritate, mediocritate. Acuzele curg. Educa\u0163ia prin TV face victime pe band\u0103 rulant\u0103; televizorul, devenit membru al familiei nu e doar \u201ejefuitor de timp\u201d (cum zice John Condry) ci conduce la \u201eimbecilizare\u201d (G. Sartori). Se instaureaz\u0103, a\u015fadar, o dictatur\u0103 liber-consim\u0163it\u0103: dictatura mediatic\u0103! A \u00eenceput, spun anali\u015ftii, al treilea r\u0103zboi mondial, cel dintre media clasice \u015fi new media. Or, mediul on-line se extinde, efectele perverse ale digitaliz\u0103rii se resimt. \u00cen Rom\u00e2nia ar fi, confirm\u0103 statisticile, cca. 7,4 milioane utilizatori de internet. Iar tehnologia e-ink (cerneal\u0103 electornic\u0103) prelunge\u015fte suspans-ul\u2026<\/strong>
\n Iat\u0103 contextul \u00een care \u015fcoala, travers\u00e2nd seisme reformiste, este \u015fi trebuie s\u0103 r\u0103m\u00e2n\u0103 o institu\u0163ie de importan\u0163\u0103 strategic\u0103. Motiv de a crede c\u0103 rena\u015fterea g\u00e2ndirii critice e cu putin\u0163\u0103. \u015ei, ne\u00eendoielnic, presant-necesar\u0103. Iar jurnalismul responsabil poate fi (\u015fi trebuie s\u0103 fie) un aliat pre\u0163ios \u00een aceast\u0103 tentativ\u0103.<\/strong><\/p>\n

Oferind trei specializ\u0103ri (Jurnalism, Comunicare \u015fi rela\u0163ii publice, Limbi moderne aplicate), Facultatea de Jurnalism, Comunicare \u015fi Limbi moderne porne\u015fte, iar\u0103\u015fi, la drum. \u015ei corpul profesoral \u015fi popula\u0163ia studen\u0163easc\u0103 sper\u0103 s\u0103-\u015fi \u00eemplineasc\u0103 a\u015ftept\u0103rile. Fire\u015fte, colabor\u00e2nd. \u00cen vara care a trecut ne-au vizitat comisiile ARACIS \u015fi rezultatele (men\u0163inerea acredit\u0103rii la licen\u0163e \u015fi masterate) confirm\u0103 c\u0103 suntem pe un drum rodnic, muncind temeinic. Am lansat pe pia\u0163\u0103 \u015fi revista Centrului de cercet\u0103ri \u00een comunicare \u015fi Educa\u0163ie Media \u201ebotezat\u0103\u201d Cultura media, \u00eencerc\u00e2nd prin studiile \u015fi cercet\u0103rile noastre s\u0103 ap\u0103r\u0103m cet\u0103\u0163eanul digital. S\u0103 fortific\u0103m pedagogia media. Fiindc\u0103 trebuie s\u0103 accept\u0103m un trist adev\u0103r: computerele \u201ecreeaz\u0103 mai mult\u0103 dependen\u0163\u0103 dec\u00e2t heroina\u201d\u2026<\/strong><\/p>\n

\u00cen absen\u0163a alfabetiz\u0103rii media, a pedagogiei civice, a protec\u0163iei educa\u0163ionale risc\u0103m s\u0103 rec\u0103dem \u00een \u201ebarbarie\u201d, accentu\u00e2nd dependen\u0163a de media (cronofagie, desocializare). Schi\u0163\u00e2nd acest context \u00een care ne e dat s\u0103 convie\u0163uim, alert, provocator, confuz, admitem c\u0103 trebuincioasa lui \u201electur\u0103\u201d critic-interogativ\u0103 nu se poate dispensa de ochiul vigil al jurnalistului. Iar misia, s\u0103 recunoa\u015ftem, e cople\u015fitoare. Oferind, pentru pia\u0163a media, profesioni\u015fti veritabili (\u015fi mul\u0163i dintre absolven\u0163ii Facult\u0103\u0163ii au dovedit, \u00een timp, c\u0103 \u015fi-au c\u00e2\u015ftigat acest statut) \u00eencerc\u0103m s\u0103 r\u0103spundem unei \u00eenalte \u00eendatoriri. Fiindc\u0103 e vorba de o facultate voca\u0163ional\u0103, altoind pe trunchiul harului un corp solid de cuno\u015ftin\u0163e, oferind studen\u0163ilor un larg orizont cultural \u015fi \u00eencerc\u00e2nd s\u0103 evite, c\u00e2t se poate, derapajele deontologice. Dar p\u00e2n\u0103 la urm\u0103, cu aceast\u0103 zestre \u00een rani\u0163\u0103, orice reu\u015fit\u0103 \u0163ine de sfor\u0163area personal\u0103. Iar \u00eendemnul lui Caragiale r\u0103m\u00e2ne, peste timp, mereu valabil: CINSTE \u015eI GRAMATIC\u0102! R\u0103m\u00e2ne ca fiecare dintre noi s\u0103 \u00eencerce \u201edoar\u201d a-l respecta\u2026<\/strong><\/p>\n

ADRIAN DINU RACHIERU<\/strong><\/p>\n

Sursa: http:\/\/www.rachieru.ro\/editoriale_recenzii_articole\/cetateanul-digital-si-alfabetizarea-media<\/p>\n

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